As a content strategist and copywriter, I create high-value and high-touch content for lifestyle brands with an interest in reaching Millennial and Gen Z audiences.

My work is informed by my work in media, as a writer and editor; my academic work studying affect and feeling in the strategy and production of editorial and marketing collateral; and my research as an author around coming of age, adulthood, and generational differences. (My professional obsessions include the ways in which established and legacy brands align with Millennial and Gen Z audiences — or don’t — via affect, somatics, empathy and authenticity.) I have an unusually diverse and expansive portfolio, knowledge base, and perspective.

I’ve worked with global brands in health and wellness, tech, apparel, home goods, automotive, travel, and hospitality.

I also provide limited consultation services to non-profits, small businesses and new/unfunded start-ups for reduced rates.

Email me at kate@katecarraway.com to discuss working together.